Scottish National Party MSP for Glasgow, Bob Doris, has teamed up with Breast Cancer Campaign to help raise awareness of its forthcoming fundraising event, "wear it pink" day. It is estimated that over 38,000 women and 150 men in Scotland are currently diagnosed with breast cancer. Friday 29 October 2010 will be official "wear it pink" day and Bob Doris is urging workplaces, schools and colleges across Glasgow to encourage people to wear a pink item to show their support. In 2009, over one million people participated in the event.

The Glasgow MSP commented: “Glasgow has always been a generous giver and I fully expect offices throughout the city to be doing their bit. So many people’s lives are turned upside-down by breast cancer and I think it means a lot to those affected to see the strength of support out there. The Breast Cancer Campaign will be asking participants to donate just 2 pounds to the fund.

“The money raised is always put to good use. Research into cancer is expensive but I have every faith it will one day lead to a cure. Breast Cancer Campaign are to be commended for their determination in that pursuit.

To take part in the UK’s original and best pink day call freephone 0800 107 3104 or visit www.wearitpink.co.uk and register to receive your free fundraising pack now. wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year.

Notes:

• Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives
• Breast Cancer Campaign is funding research projects in Scotland worth nearly £2 million
  
• Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure
• The charity currently funds 105  projects worth almost £16.2 million in 38 locations across the UK and Ireland
  
• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women
• In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day
• Visit www.breastcancercampaign.org